An SEO brief template is a very valuable resource as it tells your chosen agency everything they need to know about your SEO project.

Whether you want to increase your organic traffic, improve rankings for specific keywords, or boost conversions, this document keeps everything on track from start to finish. It also leaves no room for ambiguity, so that everyone involved in your SEO project is working towards the same goal.

Our template includes guidance on:

• Project overview
• Goals and objectives
• Target audience
• Competitor information
• Tone of voice
• Keyword suggestions
• Topic suggestions
• Content strategy
• Project timescales
• Project budget
• Project deliverables
• Contact information
• How the project will be awarded
• Required response

Whilst every SEO project is different, it’s important you provide your chosen agency with as much information as possible. This ensures that they understand your expectations and can support your business goals.

We hope you find this free SEO brief template useful!

The Branding Deck Template is a free resource that helps you communicate key information about your brand to an audience.

Whether you’re pitching to investors or looking to gain some new clients, this template can help you get it right.

This template contains guidance on presenting information such as:

• Your Brand Story
• Your Brand Values
• Your Brand Mission Statement
• Brand Positioning
• The Problem
• The Solution
• Your Key Differentiators
• Products / Services List

Before anyone partners with you or invests in your products or services, they want to know everything possible about your brand. Each branding deck will have a different purpose so it’s essential to make your information clear for all audiences.

We hope this free template is useful when creating your own company branding deck!

Whether you’re looking to move up the marketing career ladder, or you’re just starting out in the industry, this handbook can help you prepare for your next interview or show you how to progress to a senior level position.

This handbook includes information and guidance on:

• Benefits of working in marketing
• Growing job opportunities
• Career path progression
• How to kickstart your career in marketing
• Marketing roles and how to get there
• Our big list of marketing resources
• How to write a marketing CV (with free CV template)

Every marketing career path is different but we hope this career handbook will help you succeed, no matter what stage you’re at in your career!

Pretty campaigns with a snazzy tagline simply won’t cut it.

You need to understand your B2B buyer and identify what really makes them tick. It’s only by knowing their true pain points and challenges that you can start delivering content that hits the mark.

But doing all of this alone and navigating this sector successfully, can be very tricky.

Introducing: Canny’s B2B Marketing Playbook. This free resource tells you everything you need to know about the B2B space so that you can be confident your campaigns will work.

Our template includes guidance on:

• The definition of B2B marketing
• The difference between B2C and B2B marketing
• How to identify your B2B target audience
• How to devise a B2B marketing strategy
• B2B content creation
• How to execute a B2B marketing strategy
• How to choose the right B2B marketing channels
• B2B metrics and reporting

By following the information and tips provided in this resource, you can be sure to create and execute successful B2B campaigns.

We hope you find it useful!

Behind every great project is an extensive project brief that tells you everything you need to know, from who the project is aimed at, to goals/objectives, to any and all deliverables.

Our free template covers everything that needs to be included for your project to be as successful as possible, this includes:

• Project Name
• Project Client
• An Overview of Your Company
• The Objectives of Your Project
• Your Target Audience and Market
• Project Specific Information
• Examples of Work You Like
• Competitor Information
• Project Timescales
• Project Budget
• Project Deliverables
• Contact Information
• How the Project Will Be Awarded
• Required Response

We understand that every project is different, but you’ll still need to include all of the above in every brief, a) so that you and your team understands the scope of the project, and b) so that your chosen agency understands exactly what you’re looking for and why.

Download today!

An Advertising Brief is essential if your chosen agency is to understand exactly what you wish your advertisement or campaign to look like.

Whether you’re looking to promote your latest product via a batch of billboard adverts, or raise awareness of your brand with a TV or radio advert, this template can help you to get it right.

This brief contains support in areas such as:

• Project overview
• Goals and objectives
• Target audience
• Project specific information
• Examples of work you like
• Competitor information
• Project timescales
• Project budget
• Project deliverables
• Contact information
• How the project will be awarded
• Required response

Every advertising project is different as there are a wide range of avenues to go down, from one-page newspaper adverts, to short video adverts displayed on social media feeds. Therefore, it’s essential to be clear in your brief so the agency you are working with understands your vision for your next campaign.

We hope this free template is useful for your next campagin!

A creative brief is a very valuable resource as it tells your chosen agency everything they need to know about your creative project.

Whether you’re embarking on a design, advertising, content, or website-related project, your creative brief contains all of the information they need to get your project right. From nailing down your target audience to understanding your project timescales, this document keeps everything on track from start to finish.

Our template includes guidance on:

• Project overview
• Goals and objectives
• Target audience
• Project specific information
• Examples of work you like
• Competitor information
• Any other requirements
• Project timescales
• Project budget
• Project deliverables
• Contact information
• How the project will be awarded
• Required response

Whilst every creative project is different, it’s important you provide your chosen agency with as much information as possible. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!

A packaging design brief is a very valuable resource as it tells your chosen agency everything they need to know about your packaging project.

Knowing what to include in this document can be confusing, but with our Packaging Design Brief Template, we make life simple. From identifying your target audience, to understanding your project timescales, everything you need is covered in this helpful template.

Our template includes guidance on:

• Your project overview
• Project objectives
• Target audience
• The problem you’re facing
• Project specific information
• Examples of work you like
• Competitor information
• Project timescales
• Project deliverables
• Contact information
• How the project will be awarded
• Required response

Whilst every business is different, it’s important you provide your chosen agency with as much information as possible about your packaging design. This enables them to create something that fulfils your expectations and supports your business goals.

We hope you find this free template useful!

A marketing kit is a very valuable set of resources which promotes your company to clients and customers. It gives them an insight into your company and tells them what you do and how you do it.

Knowing what to include in your marketing kit can be tricky, but with our Marketing Kit Template, we make life simple. You can easily pick and choose the assets that are most suitable for your business, and effectively promote your products/ services to your intended end user.

Our template includes guidance on:

• The importance of a marketing kit
• Your intended audience
• Digital vs print marketing kit
• Presentation folders
• Business cards
• Case studies
• Promotional products
• Testimonials
• Client list
• List of services/ products

Whilst every business is different, it’s useful to know what materials should be included in your marketing kit. You can also tailor the assets to suit the needs of the end user, so it’s about working out which assets will benefit them most.

We hope you find this free template useful!

In this brief, you’ll find guidance on:

• Identifying room for improvement in your current marketing
• Learning more about your competitors
• Looking at where the budget is being spent and how best to allocate it
• Bringing your team together by identifying/recognising their efforts
• Pinpointing problems and creating action plans

If your marketing efforts aren’t generating the results you’d like, then you need to conduct a marketing audit. By using this free template, most of the hard work is done for you – simply follow the content inside and start optimising your marketing activities.

We hope you find this free template useful!