The company provides continuous test and error reporting solutions, allowing companies to develop, deliver, and update high-quality software at the right speed.

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Although we are late to join the party on this one, we thought it was important to feature this on the blog due to the amount of positive change within the rebrand in particular.

With a new visual identity, tone of voice, website design, and messaging centred on the four themes of speed, agility, focus, and growth, this new look is more successful at demonstrating SauceLab’s offering.

So, with that, let’s get into the specifics of this rebrand!

Credit to Underconsideration

Colour Palette: The Traffic Light Concept

The colour choices for this rebrand are super interesting as the company and studio created both a primary and secondary colour palette to ensure maximum accessibility.

The primary colour palette is inspired by the software testing traffic light system which consists of 3 stages: pass, issues, and fail.

These are represented through 3 colours, green, amber and coral and are integral to the new branding and used across the entire website, illustrations, and advertising materials.

The secondary colour palette is a flexed version of the primary palette, ensuring that the colours used work for both dark and light modes by tinting and changing colour ratios in order to boldly stand out in the market.

It’s safe to say that despite these 3 colours being consistent across the branding, the green shade used is arguably the most important colour.

The green links to “passing” software tests and positive outcomes hence why SauceLabs have now heavily focused their brand identity around this colour.

Credit to Underconsideration

Icons and Illustrations

Moving on now to arguably the best part of this rebrand entirely, with the brand new icons and illustrations.

Starting with the icons, although more basic, they provide a nice contrast from the more detailed illustrations which we will get onto soon.

All of the icons are in the same green shade that is consistent throughout the branding and each shape, from the coding brackets, to the eye, are in a more pixelated style.

Not only does this link to the brand new logo with the coding bracket design, but it helps to provide a stronger tie-in with the offering of the company more generally.

These simple icons are important as the new illustrations provide enough detail when it comes to the new branding and website design.

This range of illustrations have been updated to showcase the flexibility and the human side to the team behind SauceLabs.

The entire team spend their days creating code, innovating, and collaborating and it was key to present this in the form of illustrations.

Therefore, SauceLabs and How&How enlisted the help of Poland-based illustrator and graphic designer, Joanna ławniczak, to create a new set of retro-futurist illustrations.

By mixing delicacy and quirky futuristic designs, featuring animated coffee cups, clicking cursors, traffic lights, lego bricks and floating cameras, this helps to create the feeling of making the inaccessible, accessible.

This really helps to communicate what SauceLabs do, as their more complex testing systems have been visualised making it simpler for consumers and clients to understand the company and their processes.

Credit to Underconsideration

Logo and Mascot

Finally, moving onto the updated SauceLabs logo which first and foremost has shifted from red to green.

As we have already explained the colour palette choices, this move makes total sense!

Instead of using red as their brand colour, the company made the smart decision to move over to green for the new logo icon which feels more appropriate given that green equals pass, when it comes to the testing process.

Not only this but green for go matches up far better with what SauceLabs offers customers: acceleration of the code testing process.

The icon that is incorporated into the new logo is no longer a red lightning bolt, but instead takes inspiration from a set of coding brackets and has several interpretations.

If you look closely you’ll find that the new logo icon creates an abstract letter S which is a nice subtle tie-in to the brand name.

In addition to this, some still interpret the icon as a lightning bolt to symbolise the speed of the testing, but a more pixelated version, and some see a padlock to reflect the security of the company platform.

The typeface was equally updated and the company chose Aeonik Fono to add a contemporary twist to the classic developer-style typography. Code syntax was then used to shape graphic highlighters, textual moments, and product logos.

The updated mascot, SauceBot, was the finishing touch to this rebrand, which was built from code syntax and offers a range of fun expressions to guide teams through the SauceLabs experience.

Ready, Set, Go: The Sauce Labs Rebrand

In order to bring the company to the forefront of the tech industry, it was key to inject both colour and life into the SauceLabs brand.

By creating detailed and intricate illustrations, a colour palette that connects the company offering with the visual identity, and an updated logo, How&How have created a brand that better reflects SauceLabs values and mission.

In such an overcrowded industry, when refreshing tech branding it’s important to showcase the human foundation behind a brand in order to connect who you are, with what you do.

This collaboration between SauceLabs and How&How has successfully updated the previous branding adding both colour and personality, whilst still incorporating key brand values.

But let us know what you think! Whether you work in tech or this rebrand caught your eye we want to hear your thoughts on this rebrand so get in touch via the social links below!

The brand produces a range of different flavoured Almond milks, made with 100% organic ingredients sourced in California.

However, the old identity was tired and getting lost on the shelves, as the muddled packaging design consisted of a “monster energy” type M, mixed with a pen-scrawl wordmark, which didn’t give the brand the right platform to shine.

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Now, with flavours available such as Matcha, Berry Goji, Cacao Maca, and Vanilla Chia, the brand needed to rework its packaging to align with the needs of the booming plant-based industry.

So, in need of a new identity, the company worked with New York-based creative agency, The Working Assembly, to create a smooth new look to match the product they have built their brand around.

Let’s get started by taking a look at the new logo!

Credit to The Working Assembly

The New Logo

The new logo is creamier and inspired by the textures of nut milk making it distinct in the plant-based market.

This new fully customised script wordmark is placed at a 40-degree angle allowing the logo to flow from one end of the bottle to the other.

These fluid details have been created using a cursive round brush approach which can be likened to a drizzle effect as the logo looks as if it could have been piped or drizzled onto the packaging.

Dropping “living foods” from the logo was a smart choice, as this allows the new wordmark to breathe, and instead creates a shorter and snappier brand name “Marin”.

These updates have helped to rebrand a haphazard logo, into one that flows nicely to reflect the movement of the almond milk product in a more attractive way.

Credit to The Working Assembly

Photography and Colour Palette

Each individual packaging design has been updated, with each almond milk bottle now in a bold colour to reflect the flavour inside.

Marin has neatly matched their product flavours to the colour palette used across the branding, matching Vanilla Chia, Matcha, Berry Goji, and Cacao Maca, with colours Oat Blend, Original Almond, Mango, Matcha, Ube, and Goji Berry.

Using colours that follow the product flavours is classic and simple, but it works, purley because of the rich warm tones chosen by the company.

These new carton designs are now the focus of the brand photography and advertisements for the brand, as they provide a nice contrast to the monochromatic black and white tones used for the boxes and messaging.

Each image is simple with a model (wearing the corresponding brand colour) holding or balancing the bottle front and centre. For example, for the Matcha flavour the model wears a green long-sleeved shirt and green nail polish to keep the imagery consistent.

This new photography style is very grounded and comfortable and allows the packaging design to take centre stage.

Credit to The Working Assembly

Packaging Design (Boxes and Bottles)

For this rebrand, the bottles and boxes provide a great contrast to one another, with each almond milk carton providing a pop of colour against the simplicity of each box.

As mentioned earlier, the boxes use a monochromatic style with all white boxes and close up sections of the black Marin logo on some sides, and the regular horizontal logo on others.

However, these boxes aren’t without colour, as depending on the flavour of almond milk you buy in bulk, the corresponding box will have a small coloured sticker to confirm the flavour inside, as well as the flavour name on the edge of the box.

The bottles, as we have touched on, steer away from this style of packaging and use the rich block colours from the brand’s new palette.

Each bottle displays the new brand logo vertically, as well as the full brand name “Marin Living Foods” at the very bottom of each design.

Then above all of this is the flavour, which is written in block capitals at the top of each bottle and much like other milk packaging designs each Marin carton features a screw top, making the product easy to access and easy to pour.

Delightfully Non-Dairy: The Marin Living Foods Rebrand Explored

This rebrand was not only much needed, but executed in a way that brought Marin Living Foods to the forefront of the plant-based industry.

The juxtaposition of bold colours for each bottle design, against more consistent monochromatic base layers, gave the brand identity a nice contrast throughout, adding dimension to the previously tired identity that lacked direction.

Everything about this rebrand flows nicely and each element has been given space to breathe as nothing has been overcomplicated.

Rich warm tones, a simple milk carton design, and the fluid logo now better represent Marin Living Foods, and help the brand to remain competitive in the market!

But now it’s over to you, now you’ve heard our take on the rebrand we want to know what you think! Whether you follow a plant-based diet or not, let us know your thoughts on the latest Marin rebrand via the social links below!

However, the beginning of 2023 has seen the release of the new packaging design and brand identity created internally by PepsiCo for the popular lemon-lime soft drink.

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Although some of the bottles look slightly more like Mountain Dew at first glance, we can’t help but admit these new designs are bold, punchy, and make you feel good!

The new bottles, cans, and billboard advert designs will be activated across all touchpoints this month, so don’t worry you can get your hands on one soon (even if the drink inside hasn’t changed a drop!)

But before that, let’s get into the specifics of what exactly has been tweaked for the packaging of the soft drink giant.

Credit to Underconsideration

Brand New Packaging Design

The nice thing about the new packaging design is that PepsiCo has decided to use all of the space they have on offer and enlarged the 7 so it curves around each can and bottle.

The iconic 7 now has an extended hard drop shadow with a ‘20th Century Fox’ look to it, and it feels like the number now firmly belongs on the packaging design.

Not only this but the ‘UP’ is more prominent as it is encased in a small round red label that provides an excellent distinction between 7UP, and its long term rival, Sprite.

Both lemon and lime packaging designs are based around green and white tones, therefore this red circle may look simple but it does a great job at differentiating the 7UP brand from competitors.

Speaking of green tones, the shift in the colour palette, albeit slight, is a really nice touch as each green used is a lot fresher and zestier (pairing perfectly with the product inside!)

Even the lemon and lime wedges have been updated to create a look that mimics the growing trend of brands flattening and simplifying their graphics.

However, this choice doesn’t sacrifice the depth of the packaging design and instead shows both attention to detail and proves PepsiCo have considered every aspect of the design in this rebrand!

Credit to Underconsideration

Brand Mission and Messaging

This new design came with a new style of brand messaging, as the company are now aiming to spread moments of “UPliftment” to their global audience.

7UP has shifted focus to offering slight relief to consumers in moments of sadness, or during the more mundane day-to-day occurrences or tasks.

Due to the international positioning of both PepsiCo and 7UP this is a brand mission that resonates with the majority of their audience, promoting positive energy and adapting their brand personality to suit all consumers.

It was only right that the brand came out with more solid brand messaging to match the new can designs, in order to remain consistent across their identity.

Although “new get up, same 7UP” and “UPliftment” aren’t the most sophisticated or complex taglines, they don’t need to be!

I think the new straightforward messaging works well for 7UP, as they are already an established brand and switching the focus to spread positivity among their loyal audience really helps their brand values to shine through.

With PepsiCo being one of the largest CPG companies in the world, it’s crucial to send out a message that will be received positively and consistently across all audiences.

So what better message to send than one of UPliftment and positivity to their global customer base!

Credit to Underconsideration

Advertisements

Moving onto the 7UP advertisements now, and the company have gone with a stripped-back look for billboards and brand photography.

Featured are images of people smiling, wearing branded clothing, and drinking 7UP alongside product photography, and the tagline we now know all too well: “new get up, same 7UP”.

The advertisements for the new identity remind consumers that PepsiCo may have tweaked the packaging and messaging, but the product inside is the same. 7UP still has the same great taste but the packaging has had a much needed refresh.

The introduction video is upbeat and punchy much like the new packaging, and includes 7UP cans moving at different speeds across the screen, and close ups shots of the new bottle and can designs to really showcase the sleek new 7UP look without overcomplicating things.

Additionally, there are a variety of geometric shapes that move in a sort of organised chaos across the screen and the brand have ensured the red 7UP circle sticker can be seen as part of the can design, and as a stand-alone branding element.

Finally, the introductory video runs through how the branding looks on mobile and tablet devices as well as across billboard and poster advertisements to really tie the brand in with each touchpoint.

UPlifting Audiences: The 7UP Rebrand Explored

There we have it, our take on 7UP’s latest rebrand, and although we may say this a lot, we really like what PepsiCo has done here!

Not only is the brand now more vibrant and bold, but its far more targeted to the current 7UP and PepsiCo audience, and appeals to consumers across the globe.

The shift in emphasis on positivity and “UPliftment” is another reason to love the brand and what they stand for, as they aren’t trying to completely change their core brand values but instead freshen them up slightly.

Every element from the packaging design, to the introductory video that brings everything together, has been executed in a way that allows the 7UP brand to hold onto its identity as a kingpin in the soft drink world.

Yet this doesn’t take away from the changes that have been made to update the brand and ensure that while the identity is memorable, it’s vibrant and refreshing instead of tired and in need of an update.

Now it’s over to you as we would love to know what you think of this rebrand! We anticipate there will be a lot of mixed reviews with 7UP being such a popular CPG brand, so be sure to get in touch via the social links below and let us know your thoughts!

With resorts across the Netherlands, France, Belgium, and Germany, that are home to acres of beautiful land, and cosy woodland accommodation, 2023 was the time for Center Parcs to refresh their look to fit their vast and growing audience.

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So, that’s exactly what they did!

Everything from the logo, right through to the website design and billboard adverts have been updated to reflect what customers cherish most: time with loved ones, and time spent outdoors.

So, with that, let’s dive into some of the new elements of the Center Parcs Europe branding!

Credit to Underconsideration

Logo

First off, let’s start with the logo and new brand marque.

The original Center Parcs logo that fashioned a bird from two falling leaves above the brand name has been scrapped, and instead, DesignStudio gave us a new take on Center Parcs Europe altogether.

If there were ever a branding 360, it is this new logo, as the colour palette was changed to warmer tones of green, using a darker forest green as a backdrop to a lighter leafier green for the brand name itself.

This positions Center Parcs EU far better by linking the brand to the natural world and this is further reflected in the new brand marque.

This graphic perfectly encompasses the 3 main elements of the company: the name, nature, and humans.

The marque itself is up for interpretation as one may see the “CP” symbol, and one may see a sprouting plant, or perhaps you might see both. However, it’s neatly and cleverly done, as both letters are in proportion with one another, and the rounded shapes match perfectly with the new Bagoss typeface.

Not only does this new logo bring the natural roots of the brand to the forefront of the branding, but it helps to differentiate Center Parcs EU from the Center Parcs UK branding.

Credit to Underconsideration

Illustrations

The illustrations help to prevent this new brand identity from looking more like a national park or nature reserve, and instead aligns the branding with the family-friendly holiday resort vibe, by using bold colours, and a charming but simple drawing style.

Each “character” included on the Center Parcs website is different and diverse and is shown to have their own unique personality, whether they are rowing a boat, reading a map, or climbing trees.

This helps the company to appeal to a wider audience by including characters of all ages, genders, and races and firmly places diversity, equality, and a sense of welcoming right at the heart of their branding.

These illustrations in particular do a great job of creating both an exciting and calming atmosphere, by using a range of bright colours mixed with language such as, “Find yourself in nature” and “Where memories are made”.

Credit to Underconsideration

Messaging and Positioning

That brings us nicely to the new positioning and messaging used by the brand.

The focus has clearly been shifted to wellness, health, and happiness, which is presented in the identity introduction video on the companys website.

There is a very clear emphasis on slowing down and reconnecting with nature while taking a holiday or a break from the day-to-day, whatever that may look like.

Instead of the typical advertisement of activity-filled days with no time to stop and relax, the new campaign from Center Parcs provides the audience with the right balance.

Anywhere branding is visible (particularly kiosks, billboards, and the website) the messaging is clear that Center Parcs is inviting you to slow down and create your next holiday with them.

With the opportunity to go for a long walk, or soak in the bath, go swimming, or enjoy activities up in the tree tops, the brand is now actively encouraging its audience to make a connection with nature in an idyllic environment.

This is brought together through illustrations, messaging, and brand photography that ultimately sells it to us, with imagery of families, couples, and friends enjoying a rural break.

At One With Nature: The Center Parcs EU Rebrand Explored

So, there we have it, our personal take on the Center Parcs EU rebrand.

It’s very clear that this was a full transformation of the company branding that now better connects with the core brand value of bringing people together in nature.

This new identity places better focus on the natural elements of the holiday villages, all while still including what the brand offers in terms of lodging, activities, and refreshments.

The Center Parcs brand now perfectly blends the idea of a family holiday with wellness and taking a mental break as well as a physical one. This is paired perfectly with the emphasis on cherishing nature and time with loved ones after the recent Covid-19 pandemic.

Timing is everything when it comes to announcing a rebrand, and Center Parcs has timed this transformation well, as populations are moving towards a slower, more thoughtful way of living.

This includes making time for others, being environmentally conscious, and protecting mental health and well-being, all of which are right at the centre of Center Parc EU’s branding.

What do you think? Was this rebrand the right decision after so long? Or do you think Center Parcs could have done something differently? Let us know via the social links below as here at Canny we love to discuss rebrands big and small!

For many parks, it has become more about the whole experience with some converting into resorts, offering hotels, restaurants, shows and endless lists of attractions.

However, for others sticking to what they know best seems to be the way forward, offering some of the oldest standing roller coasters in the world.

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This got us thinking about what is most important when it comes to branding and marketing a theme park, is it advertising the adrenaline pumping rides, or creating an experience that lasts for days on end?

When marketing a theme park in particular, there should be emphasis on social media, website design, and repurposing user-generated content.

Therefore, in this post we will be highlighting some of the best theme park examples that exist across the world, and looking into how they market the experiences they offer and whether their brand identity has stood the test of time.

So with that, let’s get started.

Magic Kingdom Park at Walt Disney Resort

First up on the list we have Disney’s Magic Kingdom, which has been branded “The most magical place on earth”.

Located in Florida in the US, it was impossible for us not to kick things off with this park within the Walt Disney Resort, due to its sheer popularity.

Despite the park bringing in millions year on year, it is actually the smallest of the four parks within the resort and has only 4 “thrill rides”.

It’s clear that the magic kingdom creates a unique experience for visitors, including famous Disney characters in carnivals and celebrations, and this is something other parks around the world can’t offer on the same level.

So really the marketing of this place isn’t far off as the Magic Kingdom park alone has the ability to make visitors feel part of a one-of-a-kind experience.

For example, characters coming to life that you can directly interact with and firework shows occurring every single night.

The brand identity of the Magic Kingdom is more aligned with the idea of perfection, for example the symmetrical lanes creating a perfect wheel around the castle, and the park photography is either full of happy visitors, or empty and peaceful.

There is certainly a lack of realistic photography and videography surrounding the park, only adding to the idea that the experience is next to perfect.

That being said, visitors act as influencers for the park, posting filtered or rehearsed images again pushing the park as a magical experience.

This links to the idea of theme parks relying on user generated content to push a certain ideal, with perfected reels and photos of tourists making up a lot of the Walt Disney World Instagram feed.

Legoland

This theme park is nostalgic for most visitors, and this time the roller coasters aren’t exactly the main draw.

Located in Windsor in the UK, Legoland has been open since 1996 and is a park completely themed around, and in some cases, built with Lego.

Now we aren’t exactly interested in the attractions for this park, as it is typically families and children who visit, but we are more interested in the branding.

This park in particular stands alone in that it is dedicated to one brand only, with giant lego minifigures and characters, and a miniature land built from lego; it’s quite remarkable what the company have been able to achieve.

Again the slogan “play your part” appeals to the child within everyone and the park brings about feelings of nostalgia for many.

The Legoland website is certainly geared towards a younger audience, which works as parents buying the tickets get a good feel for what the park is about.

This is further extended to the parks social media, with regular park updates and the use of block primary colours ties the branding together neatly.

Despite this theme park being aimed at children, Lego was originally created back in the 1930’s therefore is a recognisable toy from the childhoods of many visitors.

This is what works so well for Legoland, the use of universal interlocking bricks that are so familiar, as this positions this park away from theme parks based on characters, games, TV shows, or popular films.

Efteling

We are visiting The Netherlands next, and heading to the Efteling park, which is fantasy themed, with attractions and rides that reflect fairy tales and ancient legends.

This park is over 70 years old, and therefore the largest and oldest theme park in the Netherlands overall, and has stuck with the traditional branding of the park for decades.

In terms of theme park marketing, Efteling is unique in the sense that it blends thrilling roller coasters with heritage and a charming theme of fairytale stories and characters.

As a side note: I have visited this park myself and it isn’t branded too much in one direction for example specifically towards children, adults, or families, it is unique in that sense.

The park is embedded into a forest, hence why the company has taken the theme of “fairytale forest” and ran with it, and it is one of the only theme park designs that brings the word “enchanting” to mind.

Similar to other theme parks, Efteling has become somewhere to stay with a hotel and two holiday villages located in the woods.

This is of course part of the park’s marketing strategy, encouraging people to prolong their stay and prolong the magic in woodland homes and cottages.

In terms of the social media presence, we would argue it’s one of the best in the theme park game, with a great mix of visuals including roller coaster reels, staff and visitor interactions and professional park photography.

Although there are other theme park branding examples that incorporate heritage, Efteling does a great job of marketing to a wide audience using local and global fairy tales and legends alongside roller coasters.

Universal Studios Orlando

We have included two Universal Studio parks in this post as they both offer different experiences, but we will start with the Orlando park.

The Studios are split into several different parks including:

• The Wizarding World of Harry Potter
• Production Central
• New York
• Hollywood
• World Expo
• San Francisco
• Kidzone

Each park offers the best of blockbuster entertainment and offers a different theme park experience, as instead of rides, Universal immerse visitors into “set-life”.

As the park is a real working TV and film studio, the premise of the park is bringing the most famous films and TV shows to life for the public, through themed restaurants, rides, and original film sets.

This park is unique and one of the world’s favourites, as its USP is providing insight into where and how the likes of The Simpsons or Revenge of the Mummy were made.

Universal is again another example of a multi-generational theme park, and this park focuses solely on entertainment for a day or two.

Rather than a resort with places to stay, Universal is marketed as a one stop shop, which doesn’t affect millions visiting the park, however it hands over the same visitors to the Walt Disney Resort instead.

Disneyland and Universal are direct competitors, with not much distance between the two parks, the Studios may benefit from offering more options to stay within the resort.

As we have previously mentioned, theme parks are steering more towards offering an experience rather than a one day stay, as attractions and shows build and grow on a regular basis.

However, Universal Studios offers something that competitors don’t in that it both brings characters to life, and allows fans and audiences to walk some of the most iconic film sets in history.

Alton Towers

Next up we have the largest theme park in the UK, Alton Towers which spans over 910 acres of land and includes 10 themed areas.

Located in Stoke-on-Trent in the UK, Alton Towers is now named a resort that “exists to make Britain happy”, and does so through over 40 rides and attractions.

The original design was inspired by Disneyland, and aimed to create a leisure park rooted in English heritage.

Again, this park is branded as more of a resort and place to come for a short stay, rather than just a theme park with the introduction of hotels, woodland lodges and luxury treehouses.

A key element of the marketing for this theme park is the creation of new themed hotel rooms based on each new roller coaster or attraction that is created.

For those passionate about adrenaline rides, this is a huge attraction to the resort, and often a place to stay is welcomed if visitors are travelling for long periods to see the park for themselves.

However, this park is certainly more about the roller coasters with the Corkscrew open for business in 1980.

Although the Alton Towers website now focuses heavily on buying tickets, exploring rides and attractions and booking a short break, there are several blog posts on the history of the park.

Using content marketing methods such as blogging isn’t seen often on theme park websites, however in this case it encourages trust and loyalty between visitors and the Alton towers team.

Phantasialand

Now for this theme park we will focus heavily on the website, as Phantasialand has one of the best websites we’ve seen in theme park marketing.

Located in Cologne, the park is designed as if the rides are embedded into a natural habitat that was already there, as it is lush and green with small towns and rides intertwined.

You get a real insight into the park as you visit the website, as there are videos on a loop of the different rides and attractions and again, the theme park is designed like a small town of its own.

There are short clips of the main roller coasters playing on the site accompanied by the slogan “one-of-a-kind attractions”, however the park doesn’t seem to have a singular brand identity.

Unlike the fairytale forest of Efteling and the behind the scenes park Universal Studios, Phantasialand seems to include a variety of themed areas within the park.

The park throws together Mexico, a mouse hunt, a castle, a ride that gives you the feeling of flying and water rides, and it is unclear what ties all of the attractions together.

Although the website is certainly more immservie than others, we can’t help but come away feeling unsure as to what Phantasialand actually represents.

There is no clear theme, so it seems the park has become more of a holiday resort with just 7 rollercoasters, and a handful of water rides.

Everland Theme Park

The aspect of the Everland Theme Park that struck us the most is the positioning of the park within nature.

The park is surrounded with and embedded into woods, forest and beautiful floristry in South Korea, as if a lost town come back to life.

The resort is split into 5 areas and filled with rides, exotic animals and attractions, however before we wrote this post, we didn’t know it existed.

Despite the beauty of the park, this isn’t reflected on the official website and in fact imagery of the park is distorted or in the form of small icons.

When owning a park of this kind, marketing is essential to show off the unique beauty, and we can’t help but feel this park is undersold.

Everland is a resort that combines several zones into one and therefore, much like Phantasialand, comes across as lacking a solid brand identity.

The original premise of a “theme park” consisted of rollercoasters and attractions and themes didn’t play so much of a part, however Everland seems to have an unorganised mix of attractions.

Therefore, it’s quite possible to come away, after visiting one zone, and thinking Everland is a zoo rather than a fully-fledged theme park.

This is why branding theme parks is vital in order for audiences to understand what to expect and where you sit among the field of roller coasters and attractions.

Thorpe Park

Thorpe Park is what we would call a classic example of a theme park, basing their brand around the slogan of “The UK’s most thrilling theme park”.

There is clear competition between this park and Alton Towers in terms of competing for the top spot in the UK, as both parks are branded in a similar way, even down to the website.

Thorpe park uses the same grid layout to display and detail the rides they have, and they are overall far more targeted towards adults and older families.

Much like several other theme parks now, (and direct competitor Alton Towers) this company is now a resort providing places to stay and dine intertwined with roller coasters and attractions.

Disney’s Animal Kingdom

One park that certainly stands out on this list is Disney’s Animal Kingdom in Florida that places emphasis firmly on conservation and different regions of the world, above Disney characters.

Although the Disney element is still present in this park the real attraction is the animals and safaris, making this a theme park with a twist.

The park itself is lush and filled with greenery which is certainly more appealing than acres of roller coaster structures that is often what we see with theme parks.

Even from the imagery on the webpage alone we are more attracted to visit this park, compared to the website of say Alton Towers.

However, when we compare the Animal Kingdom webpage, and the Disneyland website in general to other theme park websites, we can’t help but feel something is missing.

There is a lack of video content on the site, and this is a missed opportunity in terms of showcasing safari experience and animals living within the park.

As Animal Kingdom offers something a lot of other theme parks don’t, it’s easy to see how they stand out on their own without a lot of extra marketing. However, despite the imagery there isn’t much interactivity, or even a social media presence to build up the Animal Kingdom’s marketing campaign.

Universal Studios Japan

We told you there was more than one in this post!

Universal Studios based in Japan, is home to a variety of parks that are similar to Orlando however there are a few distinctive differences ensuring this park stands out.

One of these being Super Nintendo World, a new park that opened in 2021 offering an immersive experience into the land of Mario and friends.

This park is far more active on social media than others we have highlighted in this post, encouraging visitors to tag the account in their own photos and posting park updates regularly.

This is key for theme park marketing, in order to encourage visitors to your park by showing personality and providing further insight into what to expect during a visit.

Universal Japan is marketed differently to Orlando as it is again a park marketed as a resort, with partner hotels, and restaurants on site.

Again the question arises: is this what makes a theme park successful now?

Theme Park Marketing and Branding Examples That Thrill

There are a few key elements that help to boost theme park marketing and branding, including website design, social media marketing, and outstanding visuals.

Theme parks are now more than just roller coasters and fast food, they are entire experiences and allow visitors to immerse themselves into different worlds, from the Magic Kingdom to a world built with Lego.

If visitors can’t see first hand what they’re in for as they’re booking a ticket, then the interest and attraction will decrease.

Some parks may offer short breaks with hotels, spa’s, and restaurants alongside the rides and attractions within a theme park, however when marketed incorrectly audiences won’t know the extent of what is on offer.

In this post we have rounded up 12 of the top theme parks from across the globe, diving into their branding and how they market to millions of visitors year on year.

At Canny we work closely with businesses to help build their branding into something that competitors can’t compete with. So when it comes to branding and marketing, we know a thing or two!

If you feel your business needs a helping hand or guidance on how to create branding that stands out, get in touch with our team today.

If there’s one thing you need to know about the team here at Canny, it’s that some of us live for all things spicy, especially me (someone who regularly takes on spicy restaurant challenges like he’s Homer Simpson).

So when I heard we were planning to put together a blog on hot sauce branding, let’s just say I was the first person to throw their name in the hat to write it.

That said, I should point out that the focus here is solely on branding, not taste – despite me having already tried around 65% of the sauces featured (again, I love the spice).

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Unlike other FMCG packaging designs, hot sauce branding tends to have a lot more leeway in terms of how much creativity designers are given.

You’ll see this for yourself with some of the examples included below. There’s one brand that has modelled its bottle after a molotov cocktail that is sure to grab your attention, in more ways than one.

Let’s turn up the heat and get started!

Credit to Lous Brews

It’s Too Bloody Hot Sauce

Products inspired by other media can be pretty hit-and-miss. Thankfully, this Peep Show-inspired bottle of hot sauce is an absolute hit, at least in my opinion.

Believe it or not, this is actually one of several hot sauces created by Lou’s Hot Sauce, in collaboration with Dobby Club – a brand that makes a living selling merchandise inspired by one of the greatest UK sitcoms in history (if not the best).

The bottle itself isn’t going to win any design awards – no matter how good the illustration is on the front.

Mark Corrigan has never looked so good.

I’ve included It’s Too Bloody Hot here because it’s one of the best examples of nailing your brand messaging.

You see, for FMCG products to be successful, they need to be consistent across every touchpoint.

With this hot sauce, both Lou’s Hot Sauce and Dobby Club do a fantastic job of getting on the same page. From the name itself to the product description, to how it’s marketed on social media, it all reads from the exact same script.

Credit to Sauce Shop

Sauce Shop

If you consider yourself a connoisseur of the sauces – both hot and otherwise – odds are, you’ll have come across Sauce Shop in your travels.

They’re the brand with the logo that looks like it was made by a label-maker if that helps?

Design-wise, the brand does a great job of distancing itself from some of the other hot sauce brands you might see in Morrisons and Sainsbury’s.

The label-maker design is so effortlessly done, leaving enough room for the contents of the bottle to sell itself. And sell they do, both in-store and online, mostly because of the taste, but also, because of how it’s branded.

You see, a lot of Sauce Shop’s success comes down to how they showcase its values as a brand.

If you head over to the Sauce Shop website and skim through some of the pages, you’ll notice a couple of things that, clearly, flesh out their values in some way or another:

1. They produce all-natural ingredients
2. There’s an entire webpage dedicated to recipes
3. There’s a strong sense of giving back/local pride
4. They have a page dedicated to sustainability
5. There’s a loyalty program for people to join

A lot of brands in this market, for lack of a better phrase, tend to get lost in the sauce when it comes to translating their values in creative ways; the same goes for scaling the business without losing touch with their values.

Sauce Shop is an example of how to successfully navigate both, to be true to yourself and the impact you hope to make with your product.

Also, they’re an example of how great hot sauce can taste when you use the best ingredients, so take note if you’re looking to get your own business off the ground!

Credit to TRUFF

TRUFF Hot Sauce

Is there such a thing as high-end hot sauce branding? Apparently, there is in the case of TRUFF Hot Sauce who sell some sauces at £35 a bottle!

Is it worth it, though, that’s the question?

The branding would suggest it is based on how lavish the product looks in its packaging and how it’s shown in photos/videos scattered across the TRUFF website and social media. The following statements they use to sell the brand certainly help, too:

• ”No Limit to Indulgence”
• “An Elevated Dining Experience”
• ”Luxury Condiments”

The positioning of this brand is excellent. They demonstrate a knack for knowing exactly who they’re targeting and how unique the concept of ‘luxury condiments’ is to a market known for its easygoing approach to branding.

I can all but guarantee that many will buy TRUFF’s hot sauces based only on the design of the website, how the bottle and packaging look, the style of the logo itself, and the language used.

If that doesn’t emphasise the power of branding, nothing will.

Credit to Packaging Inspiration

Siri Sriracha Sauce

From one classy example of hot sauce branding to another, only this one comes in a silver tin and is a lot more colourful in contrast.

I’m, of course, referring to Siri Sriracha Sauce, the mock design project created by André Moreira that might have changed the way I think of hot sauce packaging, for good!

In terms of the design, the rough and ready style of the illustrations, coupled with the laid-back type, make for a relaxing vibe overall, despite how much pain you might be in from consuming the sauce within.

That said, judging by the tone of the colours and how organised the designs are, I don’t think the sauce here would be all that spicy.

No, this looks like a mild collection of sauces, which to some might be exactly what you’re looking for.

The idea of pouring hot sauce out of a metal tin might be off-putting to some, but I quite like the concept, plus, it would make storing/handling it a hell of a lot easier; I imagine it’s less likely to smash into a million pieces if it ever fell from a worktop.

What do you think, would you ever pour hot sauce from a metal tin?

Credit to Yellowbird Foods

Yellowbird Sauce

Yellowbird Sauce is next up on our hot sauce branding deep dive, a brand straight out of Austin, Texas, that packs some serious punch, both in taste and in branding.

There’s a lot to like about the Yellowbird Sauce brand, be it the simplistic design of the bottle, to the various colours it uses for different flavours, to the name of its ‘Bliss & Vinegar’ flavour.

Still, none come close to the yellowbird itself, the Yellowbird’s signature mascot found front and centre on every bottle.

What goes well with hot sauce? Chips, that’s what. Check out our blog on the best chip packaging designs here.

It reminds me so much of the Tweety Bird from Looney Tunes, only with a lot more attitude.

They might have a ray of sunshine floating over their head, but this bird is far from happy, probably to serve as a warning to how hot the contents of this hot sauce are – or to sell a range of merchandise, such as caps, reusable bags, and socks.

Not every hot sauce brand sells merch, but those that do should consider how transferable the logo is to these products.

If you can nail your logo, then there should be no reason why you can’t make some extra money selling other items; just follow Yellowbird’s lead and you’ll be fine!

Credit to Nikita Gavrilov

Molotov Pepper

Remember that molotov cocktail-inspired hot sauce brand I mentioned at the top of the post? Well, this is it.

Introducing Molotov Pepper, the explosive hot sauce brand designed by Nikita Gavrilov, a Russian-based creative, who created this project for a student project, if you can believe that.

Discovering that this wasn’t a real product took me back a bit, as the quality of the packaging design and the branding is 10x better than the majority of what you see out in the real world.

“Be careful, inside the bottle, there is an explosive mixture that can set all your favourite dishes on fire and turn your stomach into ashes. The bottle is already on fire and the rebel hand is ready to throw, only the bravest can handle the power of Molotov Pepper.”

– Nikita Gavrilov, the mind behind Molotov Pepper

Who’d have thought that something so simple as a custom label found at the top of the bottle would lead to such a creative approach to its packaging?

Not me, that’s for sure.

The word ‘bomb’ being scratched out of the label is a great touch, too, although I imagine most sellers would want that taken off completely if they were to stock it themselves, unfortunately.

The hand around the base only adds to the character of the design, which applies to all three flavours of the hot sauce. If I had to pick my favourite of the bunch, I’d have to go with the orange, Sea Buckhorn Ghost Pepper flavour.

Can you see why I was harping on about this hot sauce brand now?

Credit to Hot Sauce Heroes

Fuego Hot Sauce

Fuego Hot Sauce is a lot like the TRUFF hot sauce branding example from earlier in that it looks expensive, probably tastes expensive, and has a unique packaging design to boot.

The only real difference between the two is that Fuego Hot Sauce looks a lot more DIY in comparison – almost like something you’d see on an Etsy store, just with a lot more attention to detail.

What’s lush about the hot sauce branding for Fuego is how much of a throwback it is.

The shape of the bottles, the mini-rack it comes with, and the printed type on the label, all of it feels like it was yanked from yesteryear and handed to modern-day cooks. The icing on the cake is the small shot-like bottles that come with it.

If you’re rushing to purchase yourself some Fuego Hot Sauce, I’m afraid I’ve got some bad news.

This is another one of those student-led projects, meaning it doesn’t exist and is, currently, nothing more than a concept; a very creative concept, but a concept nonetheless.

Props to University of Washington graduate, Stephanie Hughes, for designing this one, it’s class on so many levels!

Credit to Design Bro

Huy Fong Foods Sriracha

When I started putting my list of hot sauce brands I wanted to spotlight, I knew that I was going to have to include a classic in there somewhere.

Anyone that loves hot sauces will recognise the green top bottle from a mile away, not to mention, the rooster found on the front of the bottle. These recognisable elements belong to Huy Fong Foods’ signature brand of sriracha sauce.

I know I said I wasn’t going to include hot sauces based on taste, but I’d be willing to make an exception here.

You see, Huy Fong Foods is proof that branding and packaging design can be amplified when the product you offer has attracted a cult-like following based on its quality.

That said, the rich backstory of the company has also played a significant role in elevating the California-based brand – similar to Sauce Shop, only on a much bigger scale; a global scale.

A quick Huy Fong Foods history lesson:

Huy Fong Foods’ sriracha sauce was created in 1980 by David Tran, a Chinese immigrant from Vietnam who would eventually bring his product to the US.

The sauce was initially supplied to Asian restaurants near his base in Chinatown, LA, but sales grew quite quickly thanks to word-of-mouth. Fast-forward to 2012 and the brand announces that it had sold over 20 million bottles total (all without any form of advertising).

Unfortunately, not every hot sauce brand will be able to do what David Tran and Huy Fong Foods have been able to achieve. It takes years to build up that type of base, which is time that not a lot of FMCG brands have.

Still, it’s an inspiring story of how branding/packaging can be influenced by the product directly and not the other way around.

Credit to Working Not Working

Seventh Circle

We’re nearing the end of this hot sauce branding blog and have yet to touch on a single brand that hasn’t resorted to using demonic imagery in its designs, can you believe that?

It was a nice run while it lasted, but we need to talk about Seventh Circle now, a boutique hot sauce brand that takes its name from Dante’s Inferno.

Don’t worry if you haven’t read it/know what it is, we won’t spoil any of it for you.

Just know that it plays a significant role in how this hot sauce is branded, although, I don’t think the names of each flavour are? Speaking of which, I really like the names of these flavours, not to mention the typeface of each name.

‘Original Sin,’ in particular, is such a memorable name for hot sauce.

Most brands would shy away from using a similar type for both the logo and other text on the front, for some reason or another, but it works really well here.

What also works really well is the logo – a logo that consists of an illustrated scythe and a borderless flame. The two complement each other nicely, especially when paired with the wordmark.

Again, unfortunately, this is another personal project, so you won’t find it on supermarket shelves.

Hot Sauce Branding That’s Truly On-Fire

There’s only one word to describe the hot sauce branding covered in this post, and that’s:

Fire.

I’ve already used the word ‘lit’ but that could also be used to describe what we’ve seen, especially that Molotov Pepper branding, which might be the best packaging design I’ve seen, period.

Would you agree or do you have a different opinion? Maybe you prefer the Truff Hot Sauce branding or one of the many Torchbearer sauces.

Regardless, if there’s one thing we can agree on, it’s that branding and packaging design is the fuel that lights the fire of any FMCG product – be it hot sauce, potato chips, sweets, or alcohol.

You can have the hottest, spiciest, and tastiest hot sauce there is, but if you fall short on how it’s branded and how it’s packaged, then it will all be for not.

This is why many hot sauce brands choose to work with creative agencies like Canny, allowing them to focus on what’s inside of the bottle while we take care of the design part (arguably the hardest part).

If you’d like to see some of our previous packaging designs up close, check out the following case studies on the site:

• Noochy Poochy
• KONO Coffee
• Opi Frutta
• Shodai

All of these brands have gone on to find great success because they’ve worked with us, which is why most of them continue to work with us to this day, be it through social media assets, marketing materials for events, and even website hosting (yes, we offer that too if you need it).

Get in touch today and find out first-hand how hot we can make your hot sauce brand!

Our idea of vehicle branding is a little different in comparison in that we think about the term literally, thinking of it more as a blanket definition for all things branding, not just a subsection of it.

Remember, branding is a lot more than what you see on the surface, more so when it comes to vehicles. Branding is everything that makes you, you – from tone of voice, to differentiators, to core values, to, yes, the visual identity.

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In this post we are going to be looking at 10 top examples of premium vehicle branding; the kind of branding that leads from the front, inspiring others in its dust.

Below you’ll find insight on the Aston Martin logo, the iconic Spirit of Ecstasy ornament, the Gucci x Cadillac Seville collaboration, and so much more.

Before we begin I should point out that you don’t need to be a motorhead to appreciate the vehicle branding examples covered here. You simply need to have an interest in branding, generally.

Now, let’s get going.

What is Vehicle Branding?

As mentioned, the term ‘vehicle branding’ has many meanings depending on who you ask. To many, vehicle branding – or car branding – is the term used to describe the vehicle wraps/stickers you see on vehicles.

While true to some extent, we, and many others, would define the term differently. Personally, we take this term literally, with ‘vehicle branding’ being more to do with branding, generally rather than a single branch of it.

We should mention that both opinions are correct. But in our case, we’re a branding agency, so you’ll have to forgive us for looking at any excuse to write a blog about an area we have a major interest in.

We actually have a blog on car wrapping/branding for those interested, so be sure to check that post out too once you finish up here.

10 Vehicle Branding Examples

Below you’ll find 10 examples of premium vehicle branding, each as different as the last in terms of what examples we’re looking at.

For example, we will be looking at brand partnerships, brand-focused campaigns, and brand awareness. We’ll also be looking at visual elements such as logos, such as the Tesla logo which happens to be first on our list.

Do keep in mind that we will be updating this list as time goes on, so it pays to keep coming back as there might be new examples featured!

The Tesla Logo

We’re kicking this list off premium vehicle branding with a logo that I know all too well, thanks to Electric 4 The People (E4TP), a dedicated electric vehicle site I write for that delivers accessible EV news/insight to the masses.

The meaning behind this logo is as simple as it gets, and refers to its products. You see, the Tesla logo is intended to represent the cross-section of an electric motor. Take a look at the Tweet below for reference:

Similar to SpaceX, the T is like a cross section of an electric motor, just as the X is like a rocket trajectory

— Elon Musk (@elonmusk) January 19, 2017

The logo is arguably the best example of the balance between style and function – especially when coupled with the associated wordmark. The wordmark is another element of this logo worth championing, what with its futuristic form that almost looks digitised.

Many will disagree with me here, but for me, the Tesla logo is up there with some of the best car logos out there. I might even have it at the very top of my list.

I’m currently undecided.

Maybe I’ll make my mind up after we’ve had a look at some of the other car badges included in this vehicle branding post.

Jaguar’s Hood Ornament

It doesn’t get more premium than the hood ornaments found on some of the older Jaguar vehicles. While this is no longer a feature on some of the latest Jaguar vehicles, we can still sit and reminisce a little about how great they looked.

The vehicles that had a pouncing jaguar on the front were iconic, and helped position the brand as a luxurious one. Brand positioning is highly-important for brands of this stature, which pushed designers back in the day to focus more on design than function.

Unfortunately, that changed as time went on.

Vehicle Branding Fact: Hood ornaments first appeared on Jaguar vehicles during the 1940s.

Jaguar, and other vehicle brands, removed hood ornaments from vehicles in 2005 after the European Union changed safety regulations for pedestrian safety.

The new rules required hood ornaments to collapse, bend, or fold away in the event of a collision, making them somewhat of a logistical nightmare.

We’re going to be looking at a couple of hood ornaments in this post on vehicle branding, we just thought we’d include the Jaguar one first, given it’s what most tend to think of whenever this type of feature is mentioned.

Netflix x Audi

For those not up to date with action movies, Netflix recently released The Grey Man, an action movie starring Ryan Gosling and Chris Evans. For the movie, Netflix teamed up with Audi, allowing the latter to be the official automotive brand for the film.

Multiple vehicles were featured throughout the movie, including the Q4 Sportback e-Tron, the Audi RS 7 Sportback, and the all-electric Audi RS e-Tron GT.

This is a prime example of indirect marketing at its finest which is something we’ve covered extensively in another blog on media buying.

To top this collaboration off, a fully-wrapped Audi RS e-Tron GT was shown at the premiere of the movie in Berlin. The wrapping featured the movie’s logo on the hood and various other places on the vehicle.

This isn’t the first time a car brand has reached out to a studio in hope of partnering up; just look at the James Bond franchise and its relationship with the Aston Martin brand for the perfect example.

Rolls-Royce’s Spirit of Ecstasy Ornament

There are hood ornaments, and there is the ‘Spirit of Ecstasy,’ the infamous hood sculpture/ornament found on Rolls-Royce cars.

The Spirit of Ecstasy is definitely one of the most regal-looking features to ever find itself on the outside of a vehicle. This iconic ornament features a woman leaning forwards with her arms outstretched behind and above her, looking like something you might see held up in a museum.

Vehicle Branding Fact: Sculptor Charles Robinson Sykes was the brainchild behind multiple iterations of the Spirit of Ecstasy.

Many would call it the quintessential hood ornament, and a sure-fire competitor of the Jaguar hood ornament we mentioned earlier. We’d agree with all of these things, given just how relevant it’s been to the Rolls-Royce brand as a whole.

For a while, the ornament was the UK car brand’s signature USP, with buyers forking out a ridiculous amount of money simply to know that this ornament is guiding them from the front of the vehicle.

This hood ornament is incredibly prestigious – so prestigious that buying them online can cost anywhere from £1,000 to £200,000, depending on the seller/site.

Unlike other luxury car brands, Rolls-Royce has continued to feature hood decorations on its vehicles. And will ensure that this trend continues as it begins to delve into electric technology, starting with its Spectre.

The Aston Martin Logo

The Aston Martin logo is an interesting premium vehicle branding to isolate as the brand has just rebranded (less than a day ago as I write this).

To some, it might look like all they’ve done is reshuffle a few things around, by taking the bolder Aston Martin type and simply placing it in the square that sits between the wings.

If you look closer, you’ll notice that they’ve done a lot more than that. The brand has actually smoothed a lot of the previous design out, making it a lot more striking than before, not to mention make the brand feel bigger than it already is.

You see, on previous versions of the logo, the smaller name rendition within the wings was so small, that it almost always had to be accompanied by the much bigger type below it. The 2022 version does without the need for doubling up on the Aston Martin name completely.

Celebrating the company’s position as “makers of the most exquisitely addictive performance cars” and centred on the “Intensity. Driven.” tagline. Here’s what they had to say in the press release announcing the rebrand:

“The creative identity builds on Aston Martin’s strong, established reputation for combining luxurious craftsmanship and sophisticated design with high-octane emotion and intense driving pleasure, as defined by breath-taking new models such as DBX707, V12 Vantage and the uncompromising Aston Martin Valkyrie.”

What do you make of the new Aston Martin logo, and would you agree with us that it’s still a superb example of vehicle branding?

Leave us a message on social media with your thoughts.

Cadillac x Gucci x Hot Wheels Collaboration

The Cadillac x Gucci x Hot Wheels collaboration surprised a lot of people when it was announced last year.

Gucci is a master of collaborations, but what they did with Cadillac was something different. You see, this collaboration involved creating a model car of the Cadillac Seville, only its design would be completely reimagined by the fashion brand.

The result was a sleek 1:64 scale model of the Seville, one that features patterns/features that are synonymous with the Gucci name, including gold rims, and the very textile-like rear hood.

The miniature car was accompanied by a full-scale version, one adorned in Gucci materials lining both the interior and exterior.

The inaugural 1978 edition cost around $19,000, while the 1979 model retailed slightly higher at $22,000. Only a limited number of vehicles were made, making them somewhat of a rare commodity these days.

This is what Gucci said the following about aligning itself with Cadillac on this brand partnership project:

“The Gucci styling we have created for this car gives the few fortunate owners a rare possession of distinction, beauty, and ultimate luxury.”

BMW’s Ultimate Driving Machine Slogan

One of the oldest car slogans coined is also one of the very best. I’m of course referring to BMW’s ‘Ultimate Driving Machine’ handle that has accompanied the brand for what feels like forever.

Did you know that BMW has tried multiple different slogans over the years? However, none of them have been able to match up to the power of this one, no matter how hard they tried with some of the others.

This tagline sits effortlessly across all major touchpoints – be it a print ad, or on the BMW website. It’s also very memorable, to the point where it almost overshadows other parts of the BMW branding – branding that, overall, we’d consider premium.

Here’s how this slogan came to be:

Bob Lutz, the former Executive Vice President of Global Sales and Marketing teamed up with ad agency Ammirati and Puris to create the slogan. The agency wasn’t that big during this time (70s), but Lutz believed in their ability after seeing what they did in previous Fiat campaigns.

The goal of the agency was to focus more on BMW’s sharp and sporty qualities, instead of facing up to the likes of Mercedes-Benz; little did they know how big the slogan they created would grow.

Lamborghini x Supreme

High-end streetwear and premium vehicle brands have always been interlinked to some degree, after all, if you’re going to drive around in these types of vehicles, nine times out of ten, you will want to look the part.

Hypebeast brand Supreme linked with Lamborghini back in 2020, coming out with a line of clothing that put the lavish bull brand under a completely new light.

The line consisted of shirts, hockey jerseys, jackets, shirts, and overalls – all sporting a very unique set of bright colours (that said, there were black versions too).

The colours featured were said to pay homage to Lamborghini’s stable of V12 powered cars, such as the Diablo, Murciélago, and Aventador.

Needless to say, the brand collaboration was a complete success, and good luck to anyone looking to purchase any of these items on resale. The hoodies alone sell for up to £575, according to StockX.

This isn’t the first (or last) time that a premium vehicle brand has partnered with a streetwear brand. These types of collaborations happen all the time, where up-and-coming brands will take highly established vehicle brands and put their own spin on the products they create.

Porsche’s Virtual Reality Brand Experience

Porsche is one of the leading vehicle brands looking to offer unforgettable brand experiences.

Case and point:

The brand’s virtual reality app that allowed viewers from around the world to visit its Experience Centre in Atlanta.

To help them deliver this experience, Porsche sought the help of Conde Nast and Google, the former helping them with the development side of things, and the former with providing Porsche-branded Google cardboard viewers.

In the Porsche VR app alone, it facilitated 2.2x more virtual test drives than actual test drives from the United State’s 188 dealerships combined!

Overall, it’s still one of Porsche’s best brand campaigns, to this day, as far as ROI goes based on the level of feedback received from those taking part in the experience, and the stat we’ve just mentioned.

Lotus’ Brand Colours

We can’t have a post on premium vehicle branding and not talk about the brand colours associated with Lotus – colours that have stuck with the brand from the very beginning, from 1948 to the present day.

Sure, the colours have changed in tone as time has gone on, but the Norfolk, England brand hasn’t really strayed from the yellow and green.

The current version of the Lotus logo has mastered the colour scheme (and the design too). The updated look has been in place since 2019, and is said to correlate with the brands overall shift in focus. The rebrand was announced around the same time as the Norwich City announcement, where Lotus were unveiled to be the dedicated kit sponsor for the club.

Previous versions have used a white colour to help break up certain elements of the logo. This newer version strips it all back to two bold colours. It has a very classic look and feel to it, despite being relatively new.

We’re often asked how important brand colours are to businesses.

To that, we tend to run an exercise where we ask what brands people think of when prompted by certain colours. And whenever we mention yellow and green, Lotus is almost always one of the examples given.

That familiarity is why brand colours matter.

10 Top Examples of Premium Vehicle Branding

Vehicle branding is ever-evolving, in the same way that vehicles are ever-evolving. It will be interesting to see how brands react to the electric direction that all vehicles appear to be heading in.

Sustainability branding/marketing is about to receive a massive boost, that’s for sure.

I for one can’t wait to see what the likes of Porsche, Lotus, and Aston Martin do in light of these changes, considering they are brands with a rich history that is built off the back of standard petrol/diesel vehicles.

Can you think of any other vehicle branding examples that stand out to you?

If so, tell us.

We’re big fans of cars and branding here in the Canny office (we also love the F1), and are always on the lookout for unique examples that bridge the gap between the two in wonderful/interesting ways.

Also, which vehicle branding example stood out the most to you? We’d love to know. My favourite vehicle branding example is a toss-up between Porsche’s virtual reality gains and the Tesla logo, but that’s my opinion.

I’m sure other members of the Canny team will disagree with me on that.

Founded in 1945, the food distribution company, ‘Fermette Food Group’ recently rebranded, giving themselves a ‘fresh’ new identity.

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Everything from the name, colour palette, messaging, and brand imagery has been updated to create a memorable logo which claims pink as their colour in the world of fruit and veg.

Let’s dive into the details of these updates shall we?

A New Name, and a New Identity

A name change was a smart way to go, as ‘Fermette Food Group’ didn’t quite have a catchy vibe, but instead, felt very corporate.

It also didn’t provide any insight into the brand’s personality which is something consumers really buy into.

However, by blending the words ‘UP’ and ‘FRESH’, it created a short, snappy, and most of all,memorable, brand name.

Credit to Under Consideration

The heavy focus on the ‘U’ (which isn’t an upside down sad smiley face FYI), is unexplained by the company. However, this adds a bit of mystery to an otherwise simple brand logo.

The bold, full caps, barlow condensed font is more youthful compared to the original font which was very basic. Therefore, this creates a sense of purpose and relevance for the company in the growing healthy food market.

This new logo also promotes a more modern vibe, growing with their customers to avoid being left behind, without making things too complicated.

Overall we think it’s a strong logo switch up, and definitely brings the brand up to date.

Colouring that Pops

Onto the exciting bit…

UpFresh had a complete makeover when it came to colouring, scrapping the classic, predictable, ‘fresh produce’ green for a vibrant magenta.

A great choice in my opinion, as the pink contrasts so well against the other more basic supporting colours of black, grey, and white.

Equally, pink adds a bit of spice to the fresh produce community, as it’s a colour rarely seen in the world of fruit and veg.

Credit to Under Consideration

Maybe with the exception of a Pink Lady sticker, but this still doesn’t make the same impact.

Although green is typically the colour that comes to mind when someone mentions fruit and veg, it provides 0 contrast, and means more often than not, company logos can end up looking very similar.

However, by using pink, it provides a cleaner, fresher look which really works.

Also, the produce will never blend into the delivery crates, meaning UpFresh is unlikely to be mistaken for another food distribution service any time soon.
​​

Online Design

In contrast to the brilliant new brand identity, the online presence of UpFresh is a little bit flat.

With the huge focus on more professional, glamorous food shots, UpFresh have left little to no room for their prominent new brand colour to be added. Instead we get flecks of pink scattered over the site in the form of stickers, but it doesn’t feel like enough.

The food shots don’t seem to match up to the new bold brand identity, and the company starts to feel more like a gourmet restaurant or boutique farm shop.

The move from the focus on magenta and bold wording, to the more neutral supporting colours, and professional shots, feels a tad removed from the first branding images.

Why not judge for yourself?

Credit to Under Consideration

Branching Out to Billboards

A slight criticism is that the billboards don’t make it very obvious what UpFresh is all about.

Again, we see the pink stickers plastered over bold text, and luxury shots of broccoli and cheese, but we don’t get a good idea of who UpFresh are, or what they are offering.

It all feels a bit unexplained.

The professional photos feel as though they are trying to hold onto a slice of their old identity, however, it doesn’t quite match up with their new bold colouring and lettering.

However, it’s still safe to say that these designs would definitely catch the eye of anyone passing by! It’s a strong colour combo with the pink permeating much of the designs.

Credit to Under Consideration

Switching it UP: The UpFresh rebrand explored

UpFresh got off to a great start with their logo change-up as they embraced bold, attractive new colouring which challenged the norms of the fruit and veg industry.

Also, whilst their billboards are quite simplistic and vague, this creates a sense of mystery that will inevitably draw consumers in.

The magenta wording and stickers in particular catch your eye, and are a huge contrast to their earlier simple, green logo.

Overall, we like the direction the company has taken to completely transform their brand identity into something refreshing and fun.

UpFresh can’t be accused of playing it safe with this one, and this worked in their favour in terms of putting a brighter, eye-catching stamp on the industry.

What do you think of this extreme UpFresh rebrand? Do you agree that magenta works better for this brand’s identity? Let us know in the comments below!

They can if the leopard you’re referring to is the Houston Zoo who went through an extensive rebrand just last year.

The Houston Zoo has been around for quite some time. Its goal is to inspire action to save wildlife, providing a home to over 6,000 permanent residents.

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They provide animals with the care and support they need, and are visited by millions of people each and every year. According to the Houston Zoo, they’re the second most-visited zoo in America, and “the most-attended cultural attraction in the region.”

The zoo rebranded in April of last year, only we haven’t had a chance to review its updated look yet.

Until today.

There’s a lot to like about this rebrand. The logo, for example, when used in the right way is very well done. There is one area that lets it down, unfortunately.

What lets it down exactly?

Read on and find out.

Credit to Under Consideration

Can You See The Z?

Let’s start with the logo before moving onto the type.

The logo on its own against a white background doesn’t scream zoo like you might expect, especially when you compare it to what was in place before.

Sure, there’s a Z shape in there, but it did take me a few minutes to find it. I initially thought it was two boomerangs facing each other in different shades of green. It wasn’t until I saw the image we’ve included above that it clicked.

I quite like how the negative space in the top looks a little like the head of a bird, and the bottom resembles a tail. One that could belong to any creature in the animal kingdom.

The Z theme carries over from the old logo. A logo with a lot more character to it in comparison to this one. In the old logo, multiple slash marks were used to carve out the letter, and the edges had somewhat of a leaf effect going on.

While cool to look at, the slash marks were maybe a bit too wild for the sort of message the zoo is now trying to capture.

Principle, the agency that worked on this rebrand, provided some rationale for the logo which only adds to its appeal, stating:

“The new logo reflects the meaningful balance in the Zoo’s tagline, See them. Save them. The duality of the shape represents the human element so critical in saving wildlife—the coming together of two hands—and the continued connection, conversation, and collaboration needed to succeed in protecting the home we all live in.”

Credit to Under Consideration

The Wordmark Could be Better

What lets this rebrand down is the wordmark, in my opinion.

I get that zoos are heading in more of a conservancy direction, but the type here seems far too serious for a zoo. Especially in the colour black.

It’s strange, in white it doesn’t look nearly as serious or as corporate. This is more than likely something to do with how this wordmark sits with the green shape.

The black being so potent almost takes too much away from what’s going on to the left of it.

The type in the same dark green colour as the top left shape doesn’t look too bad either when used on things like zoo maps and tote bags.

All in all, it’s an okay type, we just felt like it could have been a lot better. You can still be serious and playful at the same time. The San Diego Zoo (another zoo that recently rebranded) proved that with its updated type.

Credit to Under Consideration

Chameleon-Like Application

Together, the logo and wordmark sit very well on a range of print marketing materials. Both stand out exceptionally well on brochures (when the type is in that lighter colour).

It also looks pretty decent on a commemorative coin.

“By way of thoughtful typography, colour, and fabrication techniques, the new identity can push, pull, and pivot across the Zoo’s myriad audiences and applications—from vibrant and playful to understated and polished—and spark conversation around what a contemporary zoo can do.”
— Principle

Seeing it in context — as in seeing it accompanied by pictures of animals — does help the updated logo a lot.

It provides some much needed context.

Easily the best application of the bunch is the ties and scarfs sporting the updated branding.

We’re not sure if it’s part of the company uniform, but we’d happily buy one of each if they’re for sale.

Shedding The Old: The Houston Zoo Rebrand Explored

There are some who hated this update when it was unveiled. Probably due to how different it is to what people are accustom to when they see zoos.

Like it or not, zoos everywhere are changing, and changing for the better.

These days, zoos are more about elevating and highlighting the mission. It’s about protecting animals from the outside world and from captivity. How entertaining they are to look at comes second.

To reflect this cultural shift, brands must shed the old and flaunt the new. Which the Houston Zoo has done a pretty good job of with help from Principle (even if we feel like the type could be better).

Do you like the updated look of the Houston Zoo, or could you not give a monkeys?

Let us know via the social media platform of your choosing.

Brands in the alcoholic beverage sector have always had an interesting approach to packaging design. The shape of the bottle, the design of the lid, and any additional extras (i.e. tags hanging around the neck of the bottle).

All of it can be fully customised in line with the identity of the brand.

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Below we’re raising a glass to the best alcohol branding/packaging we’ve seen. Some you might have heard of. Others (hmmm), not so much.

And we aren’t just looking at just can designs either. There’s a whole post about soda can design if you want to check that out specifically.

We’ll be looking at vodka packaging, wine packaging and everything in between. Not to get you absolutely smashed, but to highlight the creative ways these names are branding themselves in and amongst their competition.

Let’s start with the strong stuff, a reality-breaking absinthe bottle concept known only as ‘ABSINTHESIS.’

Credit to Catrina Silveira

Brewberry

‘Whimsical’ is one of the only ways to describe this Brewberry bottle and box combo. It’s a very dream-like design all-round, with its melting shape looking a bit like a cloud if you close your eyes and squint a little.

We have to say, the use of blues and greys here, with emphasis on a matte-like finish, are both very welcome additions to an already stellar alcohol packaging design.

As is the blue bottle top that looks like something from a classic Disney movie.

The breezy/loopy logo found on the front of the bottle ties it all up nicely (even if it is pretty tough to make out what it’s saying exactly). For those not familiar with this bottle, the word spelled on the front reads ‘Brewberry.’

It appearing in a wooden box is a tad bit unnecessary given the design of the bottle. And in our opinion, the logo doesn’t sit nearly as well on the box as it does the bottle.

But that’s just a small nitpick.

Credit to Aeronaut Brewing

A Year With Dr. Nandu

Illustrations are always nice to have on beer logos as they add a sort of character to what’s being presented. Only Aeronaut Brewing Co. came at it from a completely different angle with its ‘coaster doodles.’

Four doodles were created, one for each season. One features a ghost playing an acoustic guitar while a snake wearing a top hat lingers in the background. Another (and probably my favourite of the bunch) features a yeti walking away from an arcade machine looking miffed.

They seem like random designs, but they’re actually inspired by the doodles people leave behind on beer mats. Which explains why the biro-like blue is one of only three unique colours used.

The designs were created to celebrate the brewery’s first IPA (A Year With Dr Nandu). A pretty tasty IPA if you’ve never had one before.

Credit to Dusk

Lucha Libre Beer

For fans of pale ales and the master of the 619, the masked sensation known as Rey Mysterio, there’s this Lucha Libre Beer alcohol packaging.

This one stood out to us for a number of reasons:

• It’s simple in design
• It’s striking to look at
• And it’s wrestling themed

The old poster style typeface found at the top does a lot in adding character to the can. It’s also the first thing you’re directed towards other than the eye holes of the mask.

There are three flavours to pick and choose from, each represented by a different colour. Outside of a change in colour, there are also subtle design changes that alter the masks slightly.

For example, the red wrestler here has a star in between his eyes, and eagle wings on the sides. The yellow wrestler, on the other hand, has an x in the centre and wings down the sides that look slightly like music notes.

We know it’s a wrestling-themed packaging design, but another thing this alcohol packaging design reminds us of are those Rock ’Em Sock ‘Em Robots you might have had as a kid.

Do you see it too?

Credit to Dead Man’s Fingers

Dead Man’s Fingers

We knew we had to include Dead Man’s Fingers on the list of the best alcohol packaging and branding. Why?

Because we love everything about it. Most notably, the actual flavour of its rum. Everyone in the Canny office drinks this stuff more or less, although I’m sure not all of them agree with me that the mango rum is the best flavour.

Anyway, let’s get back on topic.

The packaging of these Dead Man’s Finger bottles do vary slightly depending on which flavour you choose. Although the placement of the skull in the bottom right, and the location of the pirate-like type, are fixed in place.

Some bottles (the spiced rum and coconut rum flavours) do play into that scallywag vibe. Only others head in a complete opposite direction in terms of the colours used, and it doesn’t spoil it.

Just look at the Passion Fruit bottle design and you’ll see exactly what we mean.

This particular bottle is neon pink with a luminous green skull on it. Needless to say, these bottles more than stand out on the shelves of your local supermarket.

Corona Tackles Plastic

The race to avoid global extinction is on, and Corona are leading the charge on the alcohol side of things. They are on a mission to reduce plastic in their packaging and contribute towards a more sustainable planet.

They’ve introduced twist together, stackable, can designs which avoid using plastic rings to fasten cans together.

Alongside that, they’ve also tried utilising a cardboard carrying like mechanism (almost like you use for wine bottles!) to minimise their plastic usage even further.

This is a great example of how the companies can make an impact of our planet, but can do so by utilising great design

Corona shows that you can do good, and create an excellent consumer experience.

Credit to Shower Beer

Shower Beer

The Shower Beer was created in a collaboration between Snask and Pangpang Brewery. At first glance it looks like any other 18cl beer bottle, when in actual fact, it’s something a lot more.

At least when you look at the idea behind it.

It’s called Shower Beer because that’s exactly what it is. It’s a beer that you drink in the shower, or drink whenever you’re getting ready to go out. It sounds way too simple for its own good, but sometimes some of the simplest ideas are the ones that connect.

Here’s more context, courtesy of Snask:

“We’ve always wanted to have our own beer (like all hipsters do). But not any beer and certainly not just a regular creative agency brew saying “Snask Lager.”

We wanted an idea, a concept, something bigger than just the actual beer. Something that could kickstart the night and act as your power up while fixing your hair and listening to “Dressed For Success” on repeat.”

Credit to Omnipollo

Potlatch

Wrapping beer up in a bag like this is no common occurrence. But Potlatch more than makes it work with its farmhouse ale alcohol packaging here.

The cool thing about this design is how varied it all is. You have a pretty professional logo found off to the centre which is offset by these Frankenstein-esque illustrations of body parts and flowers a la Little Shop of Horrors.

There’s a neon skateboard in there too, and a keyhole for some reason? The fact that they’re all stacked up high one after the other does control the chaos a little bit.

The bright colours used bring a lot out of the packaging too, with pinks and greens used to great effect alongside a royal blue.

We just love how haphazard it all feels. I mean, the fact that the bag isn’t even closed at the top properly only adds to the off-kilter appeal.

Credit to Hungry Sandwich Club

The Open Garage Brewing Co.

Why invest a lot of time in alcohol branding when you can give consumers the ability to do it all themselves?

That’s exactly what the Open Garage Brewing Co. did. They essentially handed customers two bare brown bottles with a sticker sheet included, encouraging them to customise their bottles however they liked.

The result of this design choice led to some creative, not to mention, funny designs that invited “people to interact with their drink to foster a relaxed, fun social environment.”

Design-wise, the stickers included were quite basic, featuring things like anchors, eyelashes, diamonds and things like that. The image of being handed a pack of stickers in a pub might confuse those who just want to whet their whistle, but we quite like this idea.

What do you think?

Credit to Carter Wong

Tickety Brew

Creating a design that is different than everyone else in the alcohol industry can be a hard task, especially when it comes to beer packaging. There is already such a range of creative solutions, its often hard to stand out.

But who thought that something as simple as slightly tilting the label could do so much? That’s exactly what Tickety Brew have done.

It is structured, almost templated, which makes the whole product range instantly recognisable. The differentiating factor is the use of striking colour combinations.

They’ve also play into the ticket and travel motif by creating a beer label that resembles a plane or train ticket.

Sorting products by colour can be tricky, there are only so many different colours and shades out there. And what happens if green perfectly represents two products?

But Tickety Brew have managed to create an extensive product range sorted by colours. They even do limited editions which can combine two different colours.

Tickety Brew show how having a simple design doesn’t mean you have to be boring. If you are clever with it, it is just as exciting as all the unique illustrations.

Credit to Malibu

Malibu

When people think of Malibu they tend to think of the large white bottle. What we’re referring to are the various pre-mixed drinks that typically come in 250 ml cans.

Like DMFs these cans retain a lot of what you’d expect from a Malibu beverage. There’s palm trees, a sunset, and a fair amount of blank space.

Why we think of these cans as one of the best examples of alcohol branding/packaging comes down to just how consistent they are. Consistent, but also, visually stimulating courtesy of the beach-towel esque shapes found off in the background.

Each can has been expertly designed to reflect its respective flavour. Only the design does add an additional type that doesn’t stray too far from the very laid back visual style that embodies the brand.

Credit to Hired Guns Creative

Farmhand Saison

If we could rank these alcohol brands by the quality of their logos, we’d definitely put this Farmhand Saison somewhere near the top.

When talking about this alcohol packaging design, Hired Guns Creative, the agency behind this one, said that it “focused on typography that evokes the end-of-day on a grain farm in the summer: we’re using serifs and terminals that echo traditional manual farm equipment – the sickle and the scythe – and adding an elongated shadow typical of a low summer sun signalling the end of the workday in the field.”

The very vintage look on things like the scythe are very well done, as are the other tools included. Including the farmer in a faded silhouette also needs to be mentioned on account of how well it turned out.

The elongated ‘F’ and ‘H’ on the bottle add so much to the overall look of the bottle. As does the copy found off to the right of it.

In short, you don’t need to work on a field to appreciate this one.

Credit to d’Arenberg

D’Arenberg’s Daddy Long Legs Extra Rare

Not everyone’s a fan of spiders. But when there’s alcohol involved, maybe exceptions can be made.

You see, D’Arenberg’s Daddy Long Legs Extra Rare is named after the “legions of daddy long legs spiders who have kept a watchful eye” over wins that has an average age of over 50 years.

The wine comes in a very unique shape, one that nestles perfectly in a holder made up of eight long legs. What’s more, the box it comes in also has eight sides (and a bunch of cobwebs on it, just in case you didn’t know already that it’s spider themed).

We can only imagine what it’s like to have this bottle at home. Especially if you’re an arachnophobe but love great tasting wine.

In terms of type and things like that, the Daddy Long Legs does an excellent job in showcasing the air of sophistication that only expensive wine can emote. The line spacing between each letter adds an awful lot to an already interesting concept.

Credit to Shacksbury

Credit to Anarchy Brew Co

Anarchy Brew Co

Anarchy Brew Co is the brewery for all you punk rockers out there. Based in Newcastle (how could we not include them!?), this brewing company has a distinct illustration style that stands out on crowded shelves.

Taking inspiration from the artwork of the punk rock scene, Anarchy create a huge range of products ranging from IPA’s to Brown Ales. Each has their own distinct artwork which is inspired by the unique name given to the brew.

Their design work is hard hitting and not for everyone, but that’s not a problem. They know their target audience inside and out. They even go as far as to hold punk and rock concerts in their brewery on weekends!

This is what the brand is born out of. This vision, this style, and in true punk rock fashion, it does not need to conform to the standards of regular beer packaging design.

Lo-Ball

Anyone for a cider with a baseball theme?

Lo-Ball is a bubbly highball style cider, known mostly for its cheeky baseball character who features on all Lo-Ball cans. A character who always has his tongue out, leaning on a baseball bat and throwing a can somewhere.

We really appreciate how much of a throwback this alcohol packaging design is. It’s very simplistic when it comes to the colours and fonts used, but that’s actually part of its charm.

How it’s all arranged and presented stays with you long after you’ve crushed the can and already began drinking another.

One of the best things about this can is how adaptable it is. Stubby versions of the same can (8oz) simply trim how long the legs are of the baseball. It doesn’t come across as lazy either.

It’s genius, if anything.

Credit to Alcoholic Vodka

Alcoholic Vodka

Alcoholic Vodka, a product produced by Swedish distillery Tevsjö Vodka, has gone meta with its alcohol packaging design.

For the sake of complete transparency, the brand actively advises people not to drink, detailing the various problems that arise from drinking. On the label you’ll find an anatomically correct image of a human, with various warning signs dotted about its body.

On the lid of the bottle is tape that reads “Do Not Drink.”

Font wise, the logo is incredibly basic, which was sort of to be expected given the main focus and approach of Alcoholic Vodka. The brand’s website continues the warning, stating that vodka is expensive and dangerous to drink as it leads to serious diseases.

It’s actually quite difficult to work out whether this is tongue-in-cheek or not. Although the brand does claim that its goals are to “challenge the vodka industry,” so it might not matter as long as they make a difference.

We still feel like it’s a masterful play at shock marketing, but we reserve the right to be wrong.

Credit to High Water

High Water

When we think of High Water and its line of hard seltzers, all we think of is refined sophistication. Mostly thanks to the very creative designs found on its cans.

Like some of the other alcohol packaging designs mentioned, each flavour changes enough to stand out on its own. In this instance, High Water changes up the colours used to represent water (or sand in the case of the lemon and elderflower flavour).

They also change what’s featured on the can, be it a boat or a beach umbrella. The shadows being separate to the boats on two of the cans work really well in making it feel real.

Can we also appreciate how the colour used to fill the white space?

Hard seltzers appear to be all the rage these days. But High Water is definitely leading the pack in terms of packaging design.

Credit to Suntory

Hibiki Whiskey

Very few alcohol packaging designs can hold a candle to Hibiki Whiskey. Everything from the shape of the glass to the matching glass stopper is a different class, which explains why this whiskey is so expensive outright.

Hibiki has a range of whiskeys to pick and choose from. Only the 21 year old version is a cut above all the rest. Which isn’t to say that the others aren’t up to snuff. We just think the black colours add so much more character and sophistication.

The shape of the glass is reminiscent of the classic old-school “on-the-rocks” glasses seen in shows like Mad Men. And that’s without talking about the drawn Japanese lettering on the label.

This bottle is marked by excellence, and one of my personal favourite whiskeys. So you could say I’m biassed.

Then again, have you seen the design of the bottle?

Credit to Hop Culture

Imperial Somethin’ Got Played In The Mail

In case you haven’t guessed it, we love anything that engages customers in new and interesting ways.

Enter Wiley Roots and its Imperial Somethin’ Got Played In The Mail. What’s great about this beer – or more specifically, its labels – is that when you combine all six you reveal a classic game of Snakes & Ladders, just with a twist!

It’s one of those things that should be painfully obvious to anyone buying this beer.

Although we will admit that having six different flavours and having the labels look nearly identical to one another is a tad confusing if you’re not in the know.

Wiley Roots might be asking too much of its customers to buy multiple beers and peeling off the labels. Still, there’s no denying the ingenuity factor at play here.

Credit to Noble Rey Brewery

Noble Rey Brewery

From one ingenious alcohol packaging design to another. We’re of course referring to Noble Rey Brewery and its line of craft beers.

Beers that when stacked on top of each other create cartoon characters – some more provocative than others…

We’re talking about the gimp found on the brand’s ‘Off The Leash,’ a Texas Red Ale that is said to have been “brewed with no restraint.”

If we had to pick a favourite of these crude characters we’d have to go with Baracus – a clear nod to Mr T from the A Team. That being said, there’s something about the $30k Millionaire character that we just can’t put our finger on. He’s cool too.

The great thing about this alcohol branding is the approach. The beers here are almost like collectors items that you display, not crack open and drink. We’d happily watch a cartoon of these characters in some sort of sitcom if Noble Rey Brewery decided to speak to work with someone like Netflix.

Credit to If It’s Hip It’s Here

Leuven Beer Packaging

Would you ever drink a pint out of a bag that was transported in a suitcase? An odd question, I know. But a necessary one when you look at this Leuven Beer Packaging.

The idea behind this packaging is that it’s incredibly lightweight, recyclable, affordable and transportable. Still, we don’t know many people who would carry around alcohol in such a way, but we appreciate the creativity and thought that went into this.

The beer itself is held in vacuum sealed bags. Some likened it to a Capri Sun for those old enough to drink when this alcohol branding concept was unveiled back in 2012.

While it has yet to see a full release, we thought we’d include it here in our list as it could one day see the light of day given the risks brands are willing to take currently.

Credit to Camden Hells

Camden Hells by Camden Town Brewery

Last, but by no means least we have Camden Hells, another brand that we here in the Canny office are very invested in. Camden Hells is made by Camden Town Brewery, one of the leaders in the craft beer explosion.

And we aren’t the only ones. Practically everyone across the country, from London to Newcastle drinks this stuff. Back in 2016, when Camden Town Brewery unveiled its new packaging, their Managing Director said:

“This refresh is part of our wider strategy to bring great craft beer to more people. The bold branding will really stand out on shelves, with engaging product information that appeals to consumers, giving another great reason to purchase.”

Little did he know how true he was, given the success of the brand and just how recognisable the brand currently is. The core roundel logo is synonymous with quality, and it sits perfectly on things like pint glasses and bottles.

Best Alcohol Packaging That Packs a Punch

And there you have it, those were our top picks for the best alcohol packaging that packs a punch.

We’ve covered a decent amount of alcohol brands and packaging concepts in this post. We do have our favourites — a toss-up between Lo-Ball, ABSINTHESIS and Camden Hells. But maybe you think differently?

At the core of all these alcohol packaging designs is brand identity. It underpins each and every one of these designs in some way or another. Be sure to keep that in mind if you ever find yourself designing your own packaging, or seeking the help of a creative agency like Canny to create it for you.

For reference, we’ve helped countless brands capitalise on effective packaging design. Kono Coffee is one that comes to mind. We help set brands up for complete success, regardless of what that success might look like.

Are we missing any of your favourite alcohol packing designs? Let us know via one of our many social media channels if that is indeed the case.